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Real Growth Stories from Home Service Businesses

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Case Studies

How ServiceReach Helped Carlos Mendoza Scale His Roofing Company in Phoenix

Overview

Carlos Mendoza runs a roofing company in Phoenix, Arizona. His team was good at the work, but the business side was inconsistent. Leads were coming in, but follow-up was weak, jobs were not being tracked well, and too much revenue was being left on the table. The company was relying too heavily on referrals and insurance claim season instead of building a steady system for growth. After implementing ServiceReach, Carlos created a more predictable pipeline, tightened up follow-up, and increased monthly job volume fast.

About the Client

Client: Carlos Mendoza
Industry: Roofing
Business Type: Residential roofing and insurance restoration company
Location: Phoenix, AZ

The Problem

Carlos had a solid team in the field, but the front-end of the business was disorganized.

New leads were not being followed up fast enough. Some insurance claim opportunities went cold. Estimates were going out, but too many of them were not being worked after the first visit. The office was juggling calls, appointments, and status updates manually, which made it hard to keep momentum.


The biggest issues were:

Carlos knew the business could close more work, but his team needed a better process.

The Solution

ServiceReach gave Carlos a system to generate, track, and convert more opportunities.

The CRM made it easier to track every lead from first contact to closed job. Dispatching helped the office organize inspections and job scheduling. Automation handled reminders and follow-ups so leads did not go cold. The built-in dialer gave the team a way to call back unsold estimates, older leads, and homeowners in target areas.


ServiceReach helped company:

This gave the business more control over day-to-day operations and more consistency in revenue generation.

Implementation

The rollout focused on pipeline visibility and faster follow-up.

Step 1: Import and organize all leads

Old leads, open estimates, and current jobs were brought into ServiceReach so the team could finally work from one system.

Step 2: Set up pipeline stages

Carlos created clear stages for new leads, inspections, estimates sent, claim follow-up, approved jobs, and completed work.

Step 3: Automate follow-up

The team built automated reminders for inspections, estimate follow-up, and customer check-ins.

Step 4: Launch outbound dialing

Using the built-in dialer, the office started calling unsold estimates, aged leads, and previous prospects that had gone cold.

Step 5: Tighten dispatching

Inspections, appointments, and production schedules were managed in one place so the office and field team stayed aligned.

Results

Within a few months, the company saw a major lift in consistency and job volume.

By the Numbers:
Transformation

Before ServiceReach, Carlos felt like the business had potential but no real system behind it. The team was working hard, but too much depended on memory, manual follow-up, and whoever happened to respond first. After ServiceReach, the company operated with more control. Leads were being tracked. Follow-up was consistent. The office had structure. More estimates were getting worked, more jobs were getting booked, and the business had a clearer path to growth. Instead of waiting on the next referral, Carlos had a system that helped the company create and capture more revenue.

Closing

Carlos didn’t need more leads sitting in a spreadsheet. He needed a system that helped his team actually convert them. ServiceReach helped his roofing company improve follow-up, organize operations, and book more jobs with CRM, dispatching, automation, and built-in dialing all in one place.